About Us

Pulchra is a luxury boutique offering intimate lingerie apparel along with select accoutrements for the intrigued.  Lifelong designer, Helen Hoey, launched Pulchra in Spring of 2017. The Pulchra brand reflects her vision to create a lifestyle that goes beyond adorning the body and delves into all things "beautiful". From seductive lingerie to tableware to custom bedding, Pulchra's collections hold an enchanting appeal for those seeking style, beauty and adventure.